The Performance Journal

Insights on speed, conversion, and scaling Shopify brands.

The Future of Shopify Themes: Performance as a Brand
Stories

The Future of Shopify Themes: Performance as a Brand

In a world of generic "Online Store 2.0" templates, performance becomes a luxury feature that sets top brands apart.

Astrify Founders •
SEO Advantages of Static Sites for E-commerce
Marketing

SEO Advantages of Static Sites for E-commerce

Building a Headless Shopify Experience with Astro
Tech

Building a Headless Shopify Experience with Astro

Increasing Ad ROI with High-Performance Landing Pages
Marketing

Increasing Ad ROI with High-Performance Landing Pages

Why Shopify Brands are Switching to Astro for Landing Pages
Business

Why Shopify Brands are Switching to Astro for Landing Pages

The Birth of Astrify: Solving the Speed Problem
Stories

The Birth of Astrify: Solving the Speed Problem

Color Psychology to Boost Shopify Conversions
Design

Color Psychology to Boost Shopify Conversions

The Power of Minimalism in High-End E-commerce
Business

The Power of Minimalism in High-End E-commerce

Achieving 100/100 Lighthouse Scores for Shopify Brands
Tech

Achieving 100/100 Lighthouse Scores for Shopify Brands

Building Inclusive Shopping Experiences on Shopify
Tech

Building Inclusive Shopping Experiences on Shopify

Scaling Shopify: From Custom React to Astro
Tech

Scaling Shopify: From Custom React to Astro